I’ve been in real estate since 2008 and started my career working for an investor. To me, real estate isn’t about the singular transaction. It’s about helping your family build generational wealth which means I’m in it for the long haul with you and focused on your long term wealth building strategy through real estate.
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When this property listed by the area's top real estate agent for 30 years languished unsold for six months without a single offer, our team was called by the seller in to transform its market presence in February 2023. Recognizing the need for a fresh approach, we strategically reevaluated and intelligently priced the property, aligning it more closely with market expectations. Alongside this, we revamped the marketing strategy with a buyer-first approach, employing high-quality, targeted marketing materials, advanced digital marketing techniques, and compelling narratives that highlighted the property's unique appeal.
This innovative approach yielded remarkable results. Within just 10 days of implementing our strategy, the property attracted four competitive offers and sold for $1,070,000. This success story not only underscores our team's proficiency in adapting to market challenges but also demonstrates our ability to connect properties with the right buyers through thoughtful pricing and skilled marketing. This case exemplifies our commitment to achieving the best outcomes for our clients, even in challenging market conditions.
This four-unit apartment building at 412 Brooks Avenue in Venice, California, presented a unique challenge. Despite being listed for over a year with a popular local agent, the property, priced at $1,850,000, received only two offers, both significantly below the asking price. The seller, unsatisfied with these offers, sought a new direction. That's when our team was called upon to bring a fresh perspective to the sale.
Upon taking over the listing, we quickly identified that the property's ideal market was commercial investors, not the traditional residential buyer. With this insight, we created a high-quality Offering Memorandum (OM) to effectively showcase the property's potential to corporate investors. This targeted approach allowed us to reach a more appropriate audience, generating substantial interest.
The result of this strategic shift was immediate and impactful. Several investors requested more information, and two substantial offers were made. Ultimately, the property sold for $1,937,000 – exceeding the initial asking price. The sellers were immensely pleased with the outcome, a testament to the effectiveness of our tailored marketing strategy and understanding of market dynamics.
Past Clients